Organization Digitalization Implications

Organization Digitalization Implications

Digitalization is one of the key factors that contribute to a company’s growth. It truly is more than the eradication of paper and employing computers to log info – it is actually about creating a new technique of doing business that focuses on customer satisfaction, internal connection, and the circulation info. It is about being better, gaining visibility over firm spend and making decisions with exact numbers, as well as connecting your entire team to a common mission that drives worldwide growth.

This can be a dynamic process that adjustments the ways firms create and capture benefit in the marketplace. This may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive placement, firms must be constantly aware of digitalization’s influence on their BMs and the surrounding business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees doing work in two unique industries, auto and advertising. Due to the fact that equally industries are seen as a different organization models, this research style allowed for an in-depth a comparison of how digitalization impacts the building blocks of the firm’s BM.

The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly in connection with value creation and benefit capture aspects. This was largely due to the fact that the marketing industry spots strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.

About the author

admin administrator